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The web site australia.shopsafe.com.au states the following, "Add Shopsafes Jim Munro to your Google Circles? Published for Wednesday, 9072014." We noticed that the website said " Australian Travel Directory and Tourism Maps." It also said " The States and Territories of Australia. Looking for a great holiday destination where you can get the big city buzz plus great beaches, outdoor lifestyle and World Heritage national parks? New South Wales, the oldest and biggest state in Australia, is just the place. Queensland is Australias second largest state measuring m." The header had australia as the highest ranking optimized keyword. This keyword is followed by travel, tourism, and western australia which isn't as urgent as australia. The other words australia.shopsafe.com.au used was south australia. new south wales is included but could not be viewed by search parsers.